Troy McNair Sr. + Maurice “Mo” Henderson — The Business of Contemporary Culture™

Boardroom
Meets
Culture.

Troy and Mo are bridging the gap between corporate strategy and cultural authenticity for the world’s most influential brands.

Troy and Mo seated together in front of the red velvet crowned lion
THE FOUNDERS: MO HENDERSON + TROY MCNAIR

Troy + Mo

Def JamSonyWarner Bros.DisneyFull Sail UniversityJPMorgan ChaseBank of AmericaVyStar Credit UnionAmeris BankKIPP JacksonvilleDef JamSonyWarner Bros.DisneyFull Sail UniversityJPMorgan ChaseBank of AmericaVyStar Credit UnionAmeris BankKIPP Jacksonville
The Big Idea

Culture isn’t a demographic — it’s an operating system.

Organizations spend millions trying to reach communities they don’t fully understand. The problem isn’t always their product. It isn’t always their mission. And it isn’t always their budget. Sometimes they simply don’t understand the audience.

We don’t just study culture. We’ve built businesses inside it. Marketed to it. Created platforms around it. Produced experiences for it. And built communities through it.

The Operating System
Troy McNair Sr., portrait in a black camo suit in the boardroom

Troy McNair Sr.

Entrepreneur. Marketing Executive. Cultural Strategist. Ecosystem Builder.

Troy’s career has moved across entertainment, artist management, marketing, entrepreneurship, media, community development and experiential programming — including work connected to Def Jam, Disney and artist management. His approach to marketing starts with something many traditional campaigns miss: culture.

Brand Strategy • Cultural Marketing • Entrepreneurship • Experiential Marketing • Community Engagement • Partnerships • Conference Development

Maurice 'Mo' Henderson, portrait in a denim jacket

Maurice “Mo” Henderson

Entertainment Executive. Entrepreneur. Strategist. Culture Builder.

Mo brings more than two decades spanning entertainment, music, education, entrepreneurship and cultural programming — with relationships across the entertainment ecosystem, including Sony, Warner Bros. and Full Sail University. His entrepreneurial work extends into business development, education and community-centered platforms.

Cultural Programming • Business Development • Education • Community Engagement • Entertainment Strategy

Troy and Mo in dark suits with white and crimson stoles on the PS27 red carpet

PS27 — suits on, stoles on

Street-level cultural understanding + executive-level business strategy.

Conversations that move rooms.

Available individually or together

Keynotes • Fireside Chats • Executive Conversations • Panels • Workshops • Leadership Retreats • Universities • Corporate Events • Conferences

TROY MCNAIR — ON STAGE AT THE THINK BOLD FESTIVAL
MO HENDERSON — ON STAGE AT THE THINK BOLD FESTIVAL
Troy and Mo in the TV studio during a Think Bold Festival interview
Think Bold Festival — live from the studio

Signature Format

Two Chairs. 
One Conversation.™

Troy + Mo. No podium. No traditional keynote. A candid conversation about business, culture, entrepreneurship, music, money, failure, relationships, ownership — and building something from nothing. The signature university and conference format.

Signature Talks

Available for booking
01

The Business of Contemporary Culture™

Keynote

How organizations can understand culture, identify changing behaviors and build authentic relationships with today’s consumers, workforce and communities.

02

Culture Is Currency™

Keynote

Why cultural relevance has become one of the most valuable assets in business—and why organizations that don’t understand culture eventually lose attention.

03

From Idea to Ecosystem™

Fireside Chat

How Troy and Mo transformed ideas into interconnected platforms spanning conferences, media, entrepreneurship, education, technology and community impact.

04

Build It Before They Believe It™

Workshop

Entrepreneurship, resilience, relationships and what it takes to build an idea when resources, capital and institutional support aren’t guaranteed.

05

Own the Platform™

Executive Conversation

Why today’s entrepreneurs shouldn’t only participate in ecosystems—they should build and own platforms.

06

The Relationship Economy™

Leadership Retreat

How relationships, reputation, collaboration and cultural credibility can become competitive business advantages.

Consulting

Bring us into the room.

Speaking gets you into the building. Consulting keeps you in the building.

01

Cultural Intelligence

Who are you trying to reach? What matters to them? What influences them? What does your organization look and sound like from their perspective?

02

Brand + Marketing Strategy

Culture-first philosophy behind GMG's work — rethinking messaging, storytelling, media, experiential marketing and community activation.

03

Education + Enrollment Marketing

Helping educational institutions compete for attention and enrollment with culture-led marketing. 9.7M+ media impressions and counting.

04

Youth + Next-Generation Engagement

Cities, schools, nonprofits and corporations — programming young people actually want to participate in. All Access DECODED is the proof.

05

Workforce + Talent Engagement

Helping employers rethink recruitment, workforce engagement and how career opportunities are presented to emerging talent. Think Bold Workforce Draft™.

06

Entrepreneurship Ecosystems

Helping cities, banks, chambers and economic-development organizations connect entrepreneurs with capital, education, networks and opportunity.

07

Conference + Experience Strategy

You aren't hiring people who attended conferences. You're hiring people who built one. Conferences, summits, community experiences, activations.

Our Work

We don’t just talk about building platforms. We build them.

A packed Think Bold panel with a full seated audience
THINK BOLD FESTIVAL & CONFERENCE — FIRESIDE CHAT WITH EARN YOUR LEISURE (TROY MILLINGS & RASHAD BILAL)
Mo speaking with a microphone at B.E.S.T. Bootcamp in the loft studio
B.E.S.T. BOOTCAMP — Q&A WITH TROY
A seated panel conversation at B.E.S.T. Bootcamp
B.E.S.T. Bootcamp — the conversation

The Think Bold Method™

01Culture

Understand people before developing the solution.

02Identity

Help people see themselves inside the opportunity.

03Access

Remove barriers between communities and resources.

04Skills

Give people practical tools.

05Ownership

Move people from participation toward economic ownership.

06Scale

Build sustainable systems instead of one-time events.

Inspiration → Infrastructure → Impact.

9.7M+

Estimated media impressions & traffic exposures

4.79M+

Documented digital impressions

1.58M+

Social impressions

25,800+

Social link clicks

Recognition

Named among the finalists.

Troy McNair Sr. and Maurice “Mo” Henderson, co-founders of Think Bold, named among the PS27 Foundation award finalists — displayed for every guest walking in.

Digital kiosk reading “Meet the Award Finalists — Maurice Henderson, Co-Founder, Think Bold”Digital kiosk reading “Meet the Award Finalists — Troy McNair, Co-Founder, Think Bold”

PS27 Foundation — “Meet the Award Finalists,” on display

We work with organizations ready to think differently.

01

Corporations trying to reach changing consumer and workforce audiences.

02

Cities & Government Agencies trying to engage communities, entrepreneurs and young people.

03

Universities & Colleges looking for powerful entrepreneurship, culture and leadership programming.

04

K-12 & Charter Schools looking to strengthen brand awareness, enrollment and family engagement.

05

Banks & Financial Institutions seeking stronger small-business and community engagement.

06

Workforce Organizations trying to attract and connect emerging talent.

07

Nonprofits & Foundations designing initiatives intended to create measurable community impact.

08

Conferences & Associations looking for speakers who bring something beyond a motivational speech.

The Call

What are you trying to build?

Maybe your organization needs to reach a community differently. Maybe your brand needs cultural relevance. Maybe your city needs a new entrepreneurship strategy. Maybe your university needs a conversation students will actually attend. Bring Troy + Mo into the room.

Speaking EngagementsExecutive Strategy SessionsConsulting EngagementsWorkshopsConference DevelopmentCultural StrategyCommunity + Workforce Activations
In the Room

The rooms where it happens.

Troy and Mo on the red carpet at the Think Bold Awards, with a guest between them in front of the step-and-repeat backdrop
TROY + MO with JIM STALLINGS of PS27 Ventures  THINK BOLD AWARDS — ON THE RED CARPET
Troy, Mo and a guest smiling together inside the Think Bold Festival & Conference
TROY + MO with LIL DUVAL on Building Your Brand at the HYATT REGENCY RIVERFRONT 
Mo on the festival stage in the armchair conversation, seated across from a guest
TROY & DAPPER DAN ( Legendary Fashion Designer) ON THE TWO CHAIRS STAGE — THINK BOLD FESTIVAL
Troy and Mo with guests inside the ThinkBold 2026 television studio set
TROY + MO LIVE FROM THE STUDIO — with Melanie Lawson, host of The Morning Show and Cydney Wright WJXT – News4Jax
Troy seated on a festival panel, mid-conversation with a microphone in hand
Panel moment — Think Bold Festival
Troy and Mo laughing with a guest holding ChatGPT Made Easy books at the GMG × VyStar mixer
TROY + MO with ALICIA LYTTLE ( Queen of AI) BOOK SIGNING GMG × VYSTAR MIXER — THINK BOLD FESTIVAL & CONFERENCE
Troy and Mo with a guest in front of the ThinkBold Festival & Conference backdrop presented by VyStar Credit Union
TROY + MO with ALICIA LYTTLE ( Queen of AI) BOOK SIGNING GMG × VYSTAR MIXER — THINK BOLD FESTIVAL & CONFERENCE
Troy on the festival stage in conversation with a guest seated in an armchair beside him
MO & DAPPER DAN ( Legendary Fashion Designer)  FIRESIDE CONVERSATION
A speaker at the podium on the ThinkBold 2026 main stage, presented by the Mayor's Youth at Work Partnership
Mayor's Youth at Work Partnership — ThinkBold 2026 main stage
The Bold Mini touch-screen music player shown with its box, quick-start guide and earbuds
TROY + MO Developed the BOLD MINI — AMFM TECHNOLOGIES PIONEERING A NEW ERA OF EMOTIONAL AUDIO-TECH
Troy and Mo standing with two guests in front of the Think Bold Festival & Conference backdrop
TROY + MO and TROY MILLINGS & RASHAD BILAL EYL THINK BOLD FESTIVAL & CONFERENCE — THE BACKDROP MOMENT 
Mo and Troy arm in arm with a guest in a white cowboy hat and Western vest
TROY + MO and DAPPER DAN : IN GOOD COMPANY — THINK BOLD FESTIVAL
Troy and Mo in Bold It hoodies talking with the host across the round studio table
Live on set — Bold It, presented by VyStar Credit Union
Troy and Mo with two guests standing on the Think Bold Festival set among the white armchairs
On the festival set — Think Bold Festival & Conference
Troy and Mo with a guest between sessions at the Think Bold Festival, all in denim and Think Bold patches
TROY + MO and WALLO BETWEEN SESSIONS — THINK BOLD FESTIVAL
Troy and Mo with two festival guests gathered after a session at the Think Bold Festival
TROY + MO and FAWN WEAVER  CEO of Uncle Nearest & CARRIE DAVIS CEO of Wealth Watchers: AROUND THE FESTIVAL — THINK BOLD FESTIVAL & CONFERENCE